Designing fashion since 1967
WHISPERING SMITH
6

The
Brands.

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— —
3
Brave Soul.
Flagship
1.
Live · AW25

Brave Soul.

A trend-led fashion brand designing across menswear, womenswear and kidswear. Commercial instinct, category depth, the ability to move fast.

Audience Mens + Womens
Category All Categories
Price Mid-price
Markets 240+
Going Somewhere.
Growth
2.
Launch · SS26

Going Somewhere.

A women's lingerie and swimwear brand designed for the days that blur from sunrise to sunset. Vacation dressing through a modern lens.

Audience Womens
Category Swim · Lingerie
Price Mid-price
Season SS26
Ruby Tuesday.
Growth
3.
Launch · SS27

Ruby Tuesday.

A contemporary youth brand designed for the under-22 market; teen capsules and campus collections driven by social-media trends.

Audience Womens Youth
Category Trend · Basics
Price Mid-price
Season SS27
Good for Nothing.
Flagship
4.
Live · AW25

Good for Nothing.

A British streetwear brand built on ambition, resilience and self-belief; merging sport-inspired silhouettes with premium street styling.

Audience Unisex
Category Streetwear · Outer
Price High End
Split 55/45
Butt Naked.
Growth
5.
Launch · SS27

Butt Naked.

A women's underwear and sleepwear brand designed for comfort that feels confident; ultra-soft fabrics, clean silhouettes, modern essentials.

Audience Womens
Category Underwear · Sleep
Price Mid-price
Season SS27
Legacy Studios.
Flagship
6.
Live · AW25

Legacy Studios.

A British denim and streetwear brand built on restraint, quality and quiet confidence; high-GSM sweats, premium knitwear and refined pieces.

Audience Mens
Category Premium Casual
Price Mid-price
Aesthetic Quiet Lux